Read the following passage about the urban shift and mark the letter A, B, C or D on your answer sheet to indicate the…
- 1Một đáp án · B1
Read the following passage about the urban shift and mark the letter A, B, C or D on your answer sheet to indicate the best answer to each of the following questions.
Traditional media losing revenues to social media
Traditional media, such as newspapers and magazines, are experiencing declining revenues due to rising competition from social media, government officials and analysts say. Deputy Minister of Communications Nguyen Huy Dung stated at a forum last Friday that newspapers and magazines saw their revenues decrease by 9.4% in the first nine months of last year.
The situation is even worse for radio and TV, which saw a 23% decline in revenue. It was mentioned that most
broadcast companies are not using all their advertisement slots because there is a lack of demand. Some broadcasters sell advertisements for only a few minutes a day, even though the law allows them to use 10% of their broadcast time for ads for non-subscribers and 5% for subscribers.
Advertisements remain the main source of income for media companies and could account for 90% of their revenues. However, the rise of social media platforms like Facebook and Google is taking away their customers. Some newspapers have tried to adopt a subscription model, but this approach is still new in Vietnam and brings modest income. Analysts speaking at the forum also spoke about these challenges.
Nguyen Thanh Lam, another deputy communications minister, mentioned that the ministry plans to make changes to the Journalism Law to help improve media companies’ revenues. One of these changes is a mechanism that would allow the government to pay for some content it wants to appear in newspapers. Other changes would tighten copyright protection, as many media companies have long been affected by plagiarism. However, he added that the most important changes must come from the media companies themselves. They need to rethink the way they practice journalism and make money from it.
What is one of the challenges traditional media faces, as mentioned in the passage?
Đáp án: <p>Losing advertisements to social media platforms.</p>
Lời giải chi tiết:
What is one of the challenges traditional media faces, as mentioned in the passage?
(Một trong những thách thức mà các phương tiện truyền thông truyền thống phải đối mặt như đã đề cập trong đoạn văn là gì?)
A. The rapid development of radio and TV stations.
(Sự phát triển nhanh chóng của đài phát thanh và truyền hình.)
B. A decline in plagiarism cases among broadcasters.
(Tỷ lệ đạo văn giữa các đài truyền hình giảm)
C. Losing advertisements to social media platforms.
(Mất quảng cáo trên các nền tảng truyền thông xã hội.)
D. Government restrictions on journalism content.
(Những hạn chế của chính phủ đối với nội dung báo chí.)
Thông tin: Advertisements remain the main source of income for media companies and could account for 90% of their revenues. However, the rise of social media platforms like Facebook and Google is taking away their customers.
(Quảng cáo vẫn là nguồn thu nhập chính của các công ty truyền thông và có thể chiếm 90% doanh thu của họ. Tuy nhiên, sự nổi lên của các nền tảng truyền thông xã hội như Facebook và Google đang lấy đi khách hàng của họ.)
Chọn C