Read the following passage about the urban shift and mark the letter A, B, C or D on your answer sheet to indicate the…
- 1Một đáp án · B1
Read the following passage about the urban shift and mark the letter A, B, C or D on your answer sheet to indicate the best answer to each of the following questions.
Traditional media losing revenues to social media
Traditional media, such as newspapers and magazines, are experiencing declining revenues due to rising competition from social media, government officials and analysts say. Deputy Minister of Communications Nguyen Huy Dung stated at a forum last Friday that newspapers and magazines saw their revenues decrease by 9.4% in the first nine months of last year.
The situation is even worse for radio and TV, which saw a 23% decline in revenue. It was mentioned that most
broadcast companies are not using all their advertisement slots because there is a lack of demand. Some broadcasters sell advertisements for only a few minutes a day, even though the law allows them to use 10% of their broadcast time for ads for non-subscribers and 5% for subscribers.
Advertisements remain the main source of income for media companies and could account for 90% of their revenues. However, the rise of social media platforms like Facebook and Google is taking away their customers. Some newspapers have tried to adopt a subscription model, but this approach is still new in Vietnam and brings modest income. Analysts speaking at the forum also spoke about these challenges.
Nguyen Thanh Lam, another deputy communications minister, mentioned that the ministry plans to make changes to the Journalism Law to help improve media companies’ revenues. One of these changes is a mechanism that would allow the government to pay for some content it wants to appear in newspapers. Other changes would tighten copyright protection, as many media companies have long been affected by plagiarism. However, he added that the most important changes must come from the media companies themselves. They need to rethink the way they practice journalism and make money from it.
What is mentioned as a change the ministry will make to increase revenues for media companies?
Đáp án: <p>Permitting the companies to pay for things appearing in newspapers</p>
Lời giải chi tiết:
What is mentioned as a change the ministry will make to increase revenues for media companies?
(Điều gì được đề cập như một sự thay đổi mà Bộ sẽ thực hiện để tăng doanh thu cho các công ty truyền thông?)
A. Allowing plagiarism between different media companies => sai
(Cho phép đạo văn giữa các công ty truyền thông khác nhau)
B. Permitting the companies to pay for things appearing in newspapers => sai
(Cho phép công ty trả tiền cho những thứ xuất hiện trên báo)
C. Rethink the way it does journalism and make money from journalism => sai
(Suy nghĩ lại cách làm báo và kiếm tiền từ nghề báo)
D. Protecting the copyright of these companies => đúng
(Bảo vệ bản quyền của các công ty này)
Thông tin: Nguyen Thanh Lam, another deputy communications minister, mentioned that the ministry plans to make changes to the Journalism Law to help improve media companies’ revenues. One of these changes is a mechanism that would allow the government to pay for some content it wants to appear in newspapers. Other changes would tighten copyright protection, as many media companies have long been affected by plagiarism.
(Nguyễn Thanh Lâm, một Thứ trưởng Bộ Truyền thông khác, đề cập rằng Bộ có kế hoạch thực hiện các thay đổi đối với Luật Báo chí để giúp cải thiện doanh thu của các công ty truyền thông. Một trong những thay đổi này là cơ chế cho phép chính phủ trả tiền cho một số nội dung mà họ muốn xuất hiện trên báo chí. Những thay đổi khác sẽ thắt chặt việc bảo vệ bản quyền vì nhiều công ty truyền thông từ lâu đã bị ảnh hưởng bởi nạn đạo văn.)
Chọn B